Ad Revenue in New Zealand: eCPM and RPM Estimates
New Zealand sits in Tier 2 in our model, with a market multiplier of 1.00x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $9,394 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.00x
- Assumed iOS share
- 45%
Against the Tier 2 average this market earns about 0% more.
About the market
New Zealand is a Tier 2 market in our model, with an affluent but very small population. Banks, telecoms, retail, travel, real estate, insurance and automotive brands advertise, and a good share of demand arrives through Australian-run campaigns that treat the two countries as one region. The seasons are reversed compared with the north, so summer holidays fall around Christmas and January, while winter ski and travel campaigns run in the middle of the year. Black Friday and Boxing Day sales are now well established. Time zone matters too: New Zealand starts each day before most of the world, so its peak hours land in the evening or night in Europe and the Americas, which can shape how your daily revenue curve looks.
English is the main language, with te reo Māori increasingly visible in public life, and local spelling follows British conventions. iPhones hold a large share of smartphones, so the iOS uplift applies. The Privacy Act governs personal data and the Office of the Privacy Commissioner publishes practical guidance, while ad networks still ask for their own consent and privacy policy disclosures. Outdoor activities, rugby, home and garden, personal finance and travel are popular topics. The scale is small, so a publisher aiming only at the home market hits a ceiling quickly, and many New Zealand developers build for the wider English-speaking world from the start, treating home as a useful test market rather than the main source of income.
Estimated mobile eCPM in New Zealand
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $5.39 | $3.45 | $0.43 |
| Unity Ads | $5.61 | $3.67 | $0.38 |
| AppLovin MAX | $6.25 | $4.10 | $0.49 |
| Meta Audience Network | $4.74 | $3.23 | $0.41 |
| ironSource / LevelPlay | $5.39 | $3.56 | $0.41 |
| Vungle / Liftoff | $5.18 | $3.45 | $0.32 |
| InMobi | $4.53 | $3.02 | $0.32 |
| Chartboost | $4.31 | $3.13 | $0.32 |
Rewarded video spans $4.31 to $6.25 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Austria and the furthest is Switzerland.
Estimated website RPM in New Zealand
Page RPM for a general-interest site with readers in New Zealand, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.40 |
| Ezoic | $3.20 |
| Media.net | $1.92 |
| Monumetric | $3.52 |
| Mediavine | $5.60 |
| Raptive | $5.92 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in New Zealand.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $939 | $1,114 | $901 |
| 10,000 | $9,394 | $11,136 | $9,007 |
| 100,000 | $93,937 | $111,356 | $90,075 |
Getting paid from New Zealand
New Zealand publishers receive payments by bank transfer, usually in US dollars that a local bank converts to New Zealand dollars. Some networks can pay in local currency or by electronic transfer, which avoids the conversion margin. Multi-currency accounts and transfer specialists are popular for holding funds until the rate looks right. Fees and options vary by bank, so check each network's payment settings to see which routes are offered.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in New Zealand?
Between about $4.31 and $6.25 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in New Zealand earn?
About $9,394 a month on AdMob and $11,136 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in New Zealand earn?
About $2.40 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $240.