Raptive Earnings for Health & Wellness Sites

Page RPM by region tier

Base RPM for Raptive multiplied by the Health & Wellness multiplier of 1.10x, at the reference layout.

Health content pays well under strict content rules

Health and wellness sites range from symptom explainers and condition guides to fitness plans, nutrition, sleep and mental health. Readers often arrive worried or motivated, with one specific question, and many leave once it is answered. That produces fewer pages per session than a recipe or lifestyle site, but the advertiser pool is wide: supplement brands, fitness equipment makers, health insurers, telehealth services and wellness products. We price the niche at 1.1 times the reference page RPM.

Policy is where health parts company with almost every other niche. Advertisers in pharmaceuticals and medical services face tight rules on what they may show and where, and ad platforms restrict personalised advertising based on health conditions, which narrows targeting on sensitive pages. Some advertisers also block pages about serious illness, so a site heavy on difficult conditions may see weaker demand than one centred on fitness and diet. Search engines expect medical content to be accurate and written or reviewed by people with relevant expertise, and sites that cannot show this tend to lose visibility.

Layout should respect the reader's state of mind. Someone reading about a frightening symptom will not tolerate a page cluttered with busy units, and may not come back. Moderate density, clear headings and a sticky unit that stays out of the way serve readers and revenue alike. Fitness and diet content behaves more like lifestyle traffic, with longer browsing and more pages per visit. Run your own figures through the calculator to see how pages per session shift the monthly total.

Estimated monthly earnings by traffic

Two pages per session, balanced region split, default format mix.

Seasonality through the year

Estimated earnings for each month at 50,000 monthly sessions, using the Health & Wellness seasonality curve.

The strongest month is January at about $1,098, and the weakest is July at about $819, a swing of 34%.

January brings the biggest traffic of the year for fitness, diet and habit content as resolutions begin, but ad prices are at their lowest, so the surge earns less than its size suggests. Autumn and winter add interest in colds, flu and immunity, and rising Q4 rates lift everything from October onwards. Summer leans towards fitness and outdoor topics, with steady but unremarkable rates.

Distance to the entry bar

Raptive asks for roughly 25,000 pageviews a month. A Health & Wellness site reaches that at about 12,500 sessions a month on our numbers, and at that size it would earn roughly $233 a month on Raptive.

How Raptive fits this category

At the reference layout Raptive pays about $19.80 per 1,000 Tier 1 pageviews for this niche, 80% more than the middle of the six website networks. Raptive supports outstream video in our model, which can add up to 40% to page RPM for sites with the traffic to attract video demand. It also offers a policy-compliant interstitial, which our tables count at 15% of reference RPM when switched on.

You apply with your site, connect your analytics and wait while Raptive's team reviews traffic, audience and content. Accepted sites sign an agreement, install the Raptive script or WordPress plugin and update ads.txt, and the team then configures placements with you. Expect a settling-in period while demand partners learn your inventory before judging RPM. Banking and tax forms are handled through its publisher dashboard. The Raptive RPM calculator checks whether you qualify and what you might earn.

How Raptive ranks for this niche

All six website networks at 50,000 monthly sessions, with each network’s entry bar checked against that traffic.

Practical tips

• Show author credentials and a review date on medical articles to protect the rankings this niche depends on.
• Use fewer, better-placed units on pages about serious conditions, where readers are most sensitive to clutter.
• Publish resolution-season fitness content in December so it ranks for the January rush.

About Raptive

Raptive, formerly AdThrive, is a premium managed network for creator-led sites, with an entry bar of 25,000 monthly pageviews, cut from 100,000 in October 2025. Our model gives it the highest reference RPM of the six web networks, about $18.00 per 1,000 Tier 1 pageviews, with all five formats available.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.