InMobi Earnings for Finance App Apps

Typical ad setup for this category

These are the modelling defaults for the category, used in every table on this page.

Sessions per user per day

2.0

Typical session length

4 minutes

Retention day 1 / 7 / 30

30% / 15% / 9%

Typical iOS share

50%

Rewarded video

Off by default

Interstitial

0.5 per user / day

Banner

3 per session

Native

2 per user / day

App open

Not offered

Finance apps command premium rates and demand restraint

Budgeting tools, expense trackers, loan and mortgage calculators, portfolio dashboards and currency converters reach people who are actively thinking about money. That attention is exactly what banks, insurers, card issuers and brokers want to buy, and it is why finance carries the highest multiplier in our tables at 1.6 times the baseline. Users open these apps briefly but often, to check a balance or log a purchase, and many keep them for years once their data is inside.

Trust is the constraint. An ad crowding a balance or a transaction list makes the whole app feel less reliable, and a finance app that feels unreliable gets deleted. Banners and native units on low-stakes screens, such as settings, a calculator result or a news tab, capture the premium without touching sensitive views. Interstitials should be rare and must never interrupt data entry. Rewarded video can unlock optional extras like a detailed export. Policy is strict in both directions: app stores apply extra rules to lending and crypto apps, and networks restrict which financial products may be advertised and where.

Demand follows the money calendar as much as the holiday one. Interest in budgeting tends to rise at the start of the year, tax deadlines bring bursts of activity, and the general lift in ad prices through Q4 applies here too. Because each user is worth more, the gap between a cautious setup and an aggressive one is wider in cash terms, and so is the cost of losing users. Use how much an app earns to test estimates at different audience sizes before adding another placement.

Estimated monthly earnings by audience size

Monthly estimates for the typical setup above, balanced region split.

Where the money comes from

Split of the $2,796 estimate at 10,000 daily users (blended Android and iOS).

Native carries 46% of the total, so its placement and frequency matter most for this category.

Region makes the biggest difference

The same app at 10,000 daily users with three audience splits:

Moving from an emerging-market audience to a Tier 1 audience multiplies the estimate by about 2.2.

Revenue per install

Using the category’s typical retention curve, one install produces about 4.8 active days in its first 30 days and 8.8 in 90 days.

Ad revenue per install, first 30 days

$0.04

Ad revenue per install, first 90 days

$0.08

Compare these figures with your cost per install before buying users. They exclude in-app purchases.

How InMobi fits this category

For Interstitial, the Tier 1 eCPM in our InMobi table is $6.00, about 26% below the middle of the eight mobile networks. For Banner, the Tier 1 eCPM in our InMobi table is $0.65, about 21% below the middle of the eight mobile networks. For Native, the Tier 1 eCPM in our InMobi table is $3.00, about 10% below the middle of the eight mobile networks. InMobi does not offer App open in our model. On networks that do, it carries about 24% of revenue for this category, so that share has to come from other formats here. Modelled fill is 78% for InMobi against an average of 83% across the mobile networks, which trims a little from every format.

You register as a publisher, add your app with its store link and wait for the account to be approved. Placements are created per format, and you receive an account ID and placement IDs to enter in your mediation platform or the InMobi SDK directly. Publish the app-ads.txt entry InMobi gives you and keep test mode on while you check each placement. It is worth reading about fill rate before you judge results from a small sample of users.

How InMobi ranks for this category

All eight mobile networks, same category and audience (10,000 daily users, balanced).

InMobi ranks 6 of 8 here, 111% behind AppLovin MAX.

Practical tips

• Keep every ad off screens that show balances, transactions or account details.
• Favour banner and native placements on calculators, tools and content tabs, where the premium is high and the risk low.
• Read the store rules for your exact sub-category, such as lending or crypto, before shipping an update with ads.

About InMobi

InMobi is a mobile network with long-standing reach in Asia and other emerging markets. Its Tier 1 estimates are lower than most, about $9.00 for rewarded, but its Tier 3 figures hold up comparatively well, with rewarded at about $1.50 and interstitial at about $1.00.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.