InMobi Earnings for Mid-core / Strategy Apps

Typical ad setup for this category

These are the modelling defaults for the category, used in every table on this page.

Sessions per user per day

3.0

Typical session length

16 minutes

Retention day 1 / 7 / 30

35% / 16% / 8%

Typical iOS share

45%

Rewarded video

4.5 per user / day

Interstitial

1 per user / day

Banner

Off by default

Native

Off by default

App open

Not offered

Mid-core players are prized by advertisers and by you

Strategy, RPG and squad-based games attract players who commit real time: long sessions, guilds, timed events and progression that stretches over months. Many of them spend, and the studios buying installs in this genre will pay heavily to reach people with that habit. That demand is why mid-core is priced at roughly 1.35 times the typical-app baseline in our estimates, near the top of the table. Quite often the impression you sell is an ad for a rival game, bought by a publisher hoping to win one of your spenders.

The catch is that in-app purchases usually dwarf ad income here, so advertising must never damage the experience paying players rely on. Rewarded video slots neatly into timer-based systems: watch to finish a building upgrade sooner, claim a second daily chest or retry a lost battle. Players see that as a fair exchange, and some will watch several a day. Forced interstitials are a much harder sell. Breaking into a battle or a base-management screen with a full-screen ad irritates exactly the people who keep the game alive, and banners rarely fit dense interfaces.

Seasonality is pronounced, because competing studios spend hardest on acquisition in the run-up to the holidays, so expect rewarded rates to firm through autumn and soften in January. Since ads are the secondary income, judge every placement by its effect on purchase conversion and day-30 retention as well as by what it earns itself. The mobile eCPM benchmarks show how format and region move the base figure before this category adjustment is applied.

Estimated monthly earnings by audience size

Monthly estimates for the typical setup above, balanced region split.

Where the money comes from

Split of the $8,447 estimate at 10,000 daily users (blended Android and iOS).

Rewarded video carries 87% of the total, so its placement and frequency matter most for this category.

Region makes the biggest difference

The same app at 10,000 daily users with three audience splits:

Moving from an emerging-market audience to a Tier 1 audience multiplies the estimate by about 2.1.

Revenue per install

Using the category’s typical retention curve, one install produces about 4.9 active days in its first 30 days and 8.4 in 90 days.

Ad revenue per install, first 30 days

$0.14

Ad revenue per install, first 90 days

$0.24

Compare these figures with your cost per install before buying users. They exclude in-app purchases.

How InMobi fits this category

For Rewarded video, the Tier 1 eCPM in our InMobi table is $9.00, about 25% below the middle of the eight mobile networks. For Interstitial, the Tier 1 eCPM in our InMobi table is $6.00, about 26% below the middle of the eight mobile networks. Modelled fill is 78% for InMobi against an average of 83% across the mobile networks, which trims a little from every format.

You register as a publisher, add your app with its store link and wait for the account to be approved. Placements are created per format, and you receive an account ID and placement IDs to enter in your mediation platform or the InMobi SDK directly. Publish the app-ads.txt entry InMobi gives you and keep test mode on while you check each placement. It is worth reading about fill rate before you judge results from a small sample of users.

How InMobi ranks for this category

All eight mobile networks, same category and audience (10,000 daily users, balanced).

InMobi ranks 8 of 8 here, 70% behind AppLovin MAX.

Practical tips

• Limit rewarded timer skips per day so ads speed up progress without replacing it.
• Keep interstitials out of battles and base screens, and if you use them at all, show them only after a session-ending action.
• Show fewer or no forced ads to players who have paid, while leaving rewarded offers available to them.

About InMobi

InMobi is a mobile network with long-standing reach in Asia and other emerging markets. Its Tier 1 estimates are lower than most, about $9.00 for rewarded, but its Tier 3 figures hold up comparatively well, with rewarded at about $1.50 and interstitial at about $1.00.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.