Monumetric vs Raptive: RPM, Requirements and Payouts

At a glance

Which wins in each niche

Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.

Monumetric leads in 0 of 10 niches and Raptive in 10. The widest gap is in Technology, where Raptive earns about 71% more. The closest race is Education, where the two sit 71% apart.

How region changes the result

The same general site at 50,000 monthly sessions with three different audience splits.

Raptive stays ahead across all three audience splits, by 71% to 71%.

Entry requirements

Monumetric asks for roughly 10,000 pageviews a month and Raptive for roughly 25,000 pageviews a month.

Monumetric / Raptive

About Monumetric

Monumetric is a managed ad partner for mid-sized sites, with a published entry bar of roughly 10,000 monthly pageviews. Its team handles placements and demand on your behalf, and our reference Tier 1 RPM is about $10.50 with all five web formats available.

Strengths

• The entry bar is lower than Raptive's or Ezoic's, so it is within reach of a site that is still growing.
• A managed team sets up and adjusts placements, which suits publishers who would rather not tune layouts themselves.
• Video and interstitial formats are offered as well as display, native and sticky.

Watch-outs

• Net terms of 30 to 60 days mean a longer wait between earning money and receiving it.
• Entry tiers for smaller sites may carry a setup fee or a minimum term, so read the agreement before you sign.
• Managed control means you have less freedom to change ad settings without going through the team.

Best for: A blog past roughly 10,000 monthly pageviews but short of the Raptive and Mediavine bars that wants managed ads with little hands-on work.

About Raptive

Raptive, formerly AdThrive, is a premium managed network for creator-led sites, with an entry bar of 25,000 monthly pageviews, cut from 100,000 in October 2025. Our model gives it the highest reference RPM of the six web networks, about $18.00 per 1,000 Tier 1 pageviews, with all five formats available.

Strengths

• Its reference Tier 1 RPM of about $18.00 is the top figure in our web tables.
• Accepted publishers usually get account management support rather than a self-serve dashboard alone.
• Video, sticky and interstitial formats are part of the setup, so each page can earn in several layers.
• Payment arrives roughly 45 days after month end, sooner than Mediavine's typical cycle.

Watch-outs

• Beyond the 25,000 pageview bar it looks for mostly US, UK, Canadian, Australian and New Zealand traffic and long-form original content, which keeps it out of reach for many young sites. See its announcement.
• It is built around Tier 1 audiences, and our Tier 3 estimate of about $2.10 shows how little a mostly overseas readership adds.
• Like other premium managed networks it typically expects display exclusivity, so check what you would need to remove.

Best for: An established creator site with long-form original content and most of its readers in the United States, United Kingdom, Canada, Australia or New Zealand.

Payout terms

Verdict

For sites that qualify for both, Raptive is ahead in most niches on our numbers, with the biggest edge in Technology, Food & Recipes. Monumetric makes more sense where it is the only option your traffic allows or in General.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.