Monumetric vs Mediavine: RPM, Requirements and Payouts

At a glance

Which wins in each niche

Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.

Monumetric leads in 0 of 10 niches and Mediavine in 10. The widest gap is in Technology, where Mediavine earns about 62% more. The closest race is Education, where the two sit 62% apart.

How region changes the result

The same general site at 50,000 monthly sessions with three different audience splits.

Mediavine stays ahead across all three audience splits, by 62% to 62%.

Entry requirements

Monumetric asks for roughly 10,000 pageviews a month and Mediavine for roughly $5,000 USD a year in ad revenue.

Monumetric / Mediavine

About Monumetric

Monumetric is a managed ad partner for mid-sized sites, with a published entry bar of roughly 10,000 monthly pageviews. Its team handles placements and demand on your behalf, and our reference Tier 1 RPM is about $10.50 with all five web formats available.

Strengths

• The entry bar is lower than Raptive's or Ezoic's, so it is within reach of a site that is still growing.
• A managed team sets up and adjusts placements, which suits publishers who would rather not tune layouts themselves.
• Video and interstitial formats are offered as well as display, native and sticky.

Watch-outs

• Net terms of 30 to 60 days mean a longer wait between earning money and receiving it.
• Entry tiers for smaller sites may carry a setup fee or a minimum term, so read the agreement before you sign.
• Managed control means you have less freedom to change ad settings without going through the team.

Best for: A blog past roughly 10,000 monthly pageviews but short of the Raptive and Mediavine bars that wants managed ads with little hands-on work.

About Mediavine

Mediavine is a premium managed network for content sites, known particularly among food, lifestyle and travel bloggers. Its main programme asks for at least $5,000 in annual ad revenue, with Journey by Mediavine taking smaller sites from 1,000 Tier 1 sessions in 30 days, and in return our model gives it a reference Tier 1 RPM of about $17.00 with all five web formats.

Strengths

• Its reference RPM is more than double AdSense's in our tables, at about $17.00 against $7.00 in Tier 1.
• Publishers get dashboard controls over ad density, mobile placements and video rather than a fixed layout.
• Outstream video and a video player are part of the offer, which can add a sizeable layer on top of display.
• A low payout minimum of around $25 means modest monthly balances still get paid.

Watch-outs

• Payment arrives roughly 65 days after month end, the longest delay among the networks we list.
• The main programme asks for annual ad revenue rather than a traffic count, which rules out most new sites. Smaller sites start with Journey, its entry programme.
• It typically expects to be your main display ad partner, so running other display networks alongside it is usually not allowed.

Best for: An established food, lifestyle or travel blog with steady Tier 1 traffic that has reached the revenue bar or joined through Journey.

Payout terms

Verdict

For sites that qualify for both, Mediavine is ahead in most niches on our numbers, with the biggest edge in Technology, Finance & Business. Monumetric makes more sense where it is the only option your traffic allows or in General.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.