How Much Do 100,000 Monthly Pageviews Earn From Ads?
A site with 100,000 pageviews a month earns roughly $550 to $1,607 from display ads in our model, depending on the niche and the best network it qualifies for. On AdSense, a general-interest site lands near $266.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Monthly earnings from 100,000 pageviews, by niche
About 50,000 sessions at two pages each, reference layout (4 ads per page, 60% viewable), balanced region split. The last column picks the highest-earning network this traffic qualifies for.
| Niche | Google AdSense | Ezoic | Media.net | Best eligible network | Monthly |
|---|---|---|---|---|---|
| Technology | $382 | $516 | $305 | Raptive | $973 |
| Finance & Business | $631 | $853 | $503 | Raptive | $1,607 |
| Health & Wellness | $365 | $494 | $292 | Raptive | $931 |
| Food & Recipes | $349 | $471 | $278 | Raptive | $888 |
| Travel | $315 | $427 | $252 | Raptive | $804 |
| Gaming | $232 | $314 | $185 | Raptive | $592 |
| Lifestyle | $282 | $382 | $225 | Raptive | $719 |
| News & Entertainment | $216 | $292 | $172 | Raptive | $550 |
| Education | $299 | $404 | $238 | Raptive | $761 |
| General | $266 | $359 | $212 | Raptive | $677 |
A Finance & Business site earns the most at this traffic, about $1,607 a month on its best eligible network, while a News & Entertainment site earns about $550. AdSense alone ranges from $216 to $631 across niches.
Each pageview is worth roughly $0.0027 at this layout, so 1,000 extra pageviews a month add about $2.66 on AdSense for a general site and about $6.31 for a finance site.
Managed ad networks at 100,000 pageviews
Published entry bars at the time of writing, and what a general-interest site would earn on each network if accepted.
| Network | Entry bar | Status at this traffic | Estimated monthly |
|---|---|---|---|
| Monumetric | 10,000 pageviews a month | Eligible | $396 |
| Mediavine | $5,000 USD a year in ad revenue | This traffic is still about 36% short of the published bar for Mediavine. | $640 |
| Raptive | 25,000 pageviews a month | Eligible | $677 |
This traffic clears the bar for Monumetric and Raptive. Moving from AdSense to Raptive would lift a general site from about $266 to about $677 a month.
Where your readers live
General niche on AdSense, 100,000 pageviews, three audience splits.
| Monthly | |
|---|---|
| Emerging-market lean | $166 |
| Balanced global mix | $266 |
| Tier 1 lean | $395 |
The same 100,000 pageviews earn about $166 a month with a mostly emerging-market audience and about $395 with a mostly Tier 1 one, a difference of about 2.4 times.
What layout does to the same traffic
General niche on AdSense at 100,000 pageviews. Each row changes one setting from the reference layout.
| Setting | Monthly |
|---|---|
| 2 ads per page | $188 |
| 3 ads per page | $230 |
| 4 ads per page | $266 |
| 5 ads per page | $297 |
| 6 ads per page | $325 |
| 40% viewability | $177 |
| 60% viewability | $266 |
| 80% viewability | $354 |
Going from two ads a page to five moves the estimate from $188 to $297 a month, but the gain per extra unit shrinks, and lifting viewability from 40% to 80% adds about $177 on its own.
Month by month at 100,000 pageviews
General niche on AdSense, monthly earnings with the seasonal price index applied and traffic held level.
| Month | Monthly |
|---|---|
| January | $207 |
| February | $226 |
| March | $252 |
| April | $247 |
| May | $258 |
| June | $255 |
| July | $244 |
| August | $252 |
| September | $266 |
| October | $287 |
| November | $332 |
| December | $361 |
With traffic held level, December pays about $361 and January about $207, so plan for a weaker first quarter.
At about $8.85 a day on AdSense, a general site this size reaches the $100 payment threshold in roughly 12 days.
Growing to 250,000 pageviews would take the general-site AdSense estimate to about $664 a month.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
How much do 100,000 pageviews pay on AdSense?
About $216 to $631 a month in our tables depending on niche, with a general-interest site near $266. Readers in the US, UK, Canada and Australia push it up; mostly Tier 3 traffic pulls it down.
Can a site with 100,000 monthly pageviews join Mediavine or Raptive?
Mediavine asks for about $5,000 in annual ad revenue and Raptive for about 25,000 monthly pageviews. This traffic clears at least one of those bars, so it is worth applying once the site meets their content standards.
How much is that over a year?
For a general site on AdSense about $3,187 across twelve months with the seasonal index applied, before any traffic growth.