How Much Do Apps and Websites Earn With 100,000 Daily Users?
With 100,000 daily users, a typical app in our model earns between $39,606 and $143,825 a month depending on category, and a website with the same number of daily visitors between $32,994 and $96,444. The tables show where your own project fits.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Apps and games with 100,000 daily users
Typical ad setup per category, balanced region split, blended platform. The best network is the one ranking first for that category.
| Category | Google AdMob | Top network | Monthly |
|---|---|---|---|
| Hypercasual Game | $116,393 | AppLovin MAX | $141,911 |
| Casual Game | $103,011 | AppLovin MAX | $125,853 |
| Mid-core / Strategy | $118,078 | AppLovin MAX | $143,825 |
| Puzzle Game | $106,046 | AppLovin MAX | $129,170 |
| Utility App | $33,746 | AppLovin MAX | $40,112 |
| Social / Lifestyle | $62,385 | AppLovin MAX | $73,717 |
| Finance App | $50,082 | AppLovin MAX | $59,010 |
| Entertainment App | $72,443 | AppLovin MAX | $87,034 |
| Education App | $32,610 | AppLovin MAX | $39,606 |
At this size the spread between the best and weakest app category is about 3.6 times, so category and region matter more than the choice of network.
A casual game this size on AdMob earns about $3,433.69 a day, so it would take roughly 1 days to build the $100 balance most networks need before they pay out.
This traffic clears the published bar for Ezoic. This traffic clears the published bar for Monumetric. This traffic clears the published bar for Mediavine. This traffic clears the published bar for Raptive.
Revenue per daily user works out at about $0.03 a day for that casual game, or roughly $1,236,128 over a year before seasonal swings.
The strongest category at this size is Mid-core / Strategy at about $143,825 a month on its best network, and the weakest is Education App at about $39,606.
The same casual game earns about $93,222 a month with an all-Android audience and about $121,189 with an all-iOS one.
Growing to 500,000 daily users would take the casual game to roughly $515,054 a month.
A general-interest site with 100,000 daily visitors on AdSense earns about $531.20 a day, so it would clear a $100 payout in roughly 1 days.
Counted as website traffic, 100,000 daily visitors at two pages each is about 6,000,000 pageviews a month; the How Much Do 1,000,000 Monthly Pageviews Earn From Ads? page breaks traffic close to that size down by niche, layout and network.
For an app, holding 100,000 daily users steady with casual-game retention takes roughly 230,000 new downloads a month, which the How Much Do Apps Make With 500,000 Downloads? page turns into lifetime revenue.
Websites with 100,000 daily visitors
About 3,000,000 sessions a month at two pages per session, default ad layout, balanced region split. Networks you do not qualify for at this traffic are marked.
| Niche | AdSense | Best eligible network | Monthly |
|---|---|---|---|
| Technology | $22,908 | Raptive | $58,374 |
| Finance & Business | $37,848 | Raptive | $96,444 |
| Health & Wellness | $21,912 | Raptive | $55,836 |
| Food & Recipes | $20,916 | Raptive | $53,298 |
| Travel | $18,924 | Raptive | $48,222 |
| Gaming | $13,944 | Raptive | $35,532 |
| Lifestyle | $16,932 | Raptive | $43,146 |
| News & Entertainment | $12,948 | Raptive | $32,994 |
| Education | $17,928 | Raptive | $45,684 |
| General | $15,936 | Raptive | $40,608 |
The same audience in different regions
A casual game and a general site at this size, with three audience splits.
| Casual Game (Google AdMob) | General (Google AdSense) | |
|---|---|---|
| Emerging-market lean | $64,454 | $9,989 |
| Balanced global mix | $103,011 | $15,936 |
| Tier 1 lean | $153,527 | $23,677 |
Moving the same audience from an emerging-market split to a Tier 1 split multiplies the app estimate by about 2.4 and the site estimate by about 2.4.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
How much does an app with 100,000 daily users make from ads?
Roughly $39,606 to $143,825 a month in our tables depending on category, with a casual game around $103,011.
How much does a website with 100,000 daily visitors make?
About $32,994 to $96,444 a month depending on niche, using the best network the traffic qualifies for.
What is that over a year?
For a casual game about $1,236,128, before seasonality. Q4 months usually earn more and January less.