How Much Do 10,000 Monthly Pageviews Earn From Ads?
A site with 10,000 pageviews a month earns roughly $32 to $94 from display ads in our model, depending on the niche and the best network it qualifies for. On AdSense, a general-interest site lands near $27.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Monthly earnings from 10,000 pageviews, by niche
About 5,000 sessions at two pages each, reference layout (4 ads per page, 60% viewable), balanced region split. The last column picks the highest-earning network this traffic qualifies for.
| Niche | Google AdSense | Ezoic | Media.net | Best eligible network | Monthly |
|---|---|---|---|---|---|
| Technology | $38 | $52 | $30 | Monumetric | $57 |
| Finance & Business | $63 | $85 | $50 | Monumetric | $94 |
| Health & Wellness | $37 | $49 | $29 | Monumetric | $54 |
| Food & Recipes | $35 | $47 | $28 | Monumetric | $52 |
| Travel | $32 | $43 | $25 | Monumetric | $47 |
| Gaming | $23 | $31 | $19 | Monumetric | $35 |
| Lifestyle | $28 | $38 | $23 | Monumetric | $42 |
| News & Entertainment | $22 | $29 | $17 | Monumetric | $32 |
| Education | $30 | $40 | $24 | Monumetric | $45 |
| General | $27 | $36 | $21 | Monumetric | $40 |
A Finance & Business site earns the most at this traffic, about $94 a month on its best eligible network, while a News & Entertainment site earns about $32. AdSense alone ranges from $22 to $63 across niches.
Each pageview is worth roughly $0.0027 at this layout, so 1,000 extra pageviews a month add about $2.66 on AdSense for a general site and about $6.31 for a finance site.
Managed ad networks at 10,000 pageviews
Published entry bars at the time of writing, and what a general-interest site would earn on each network if accepted.
| Network | Entry bar | Status at this traffic | Estimated monthly |
|---|---|---|---|
| Monumetric | 10,000 pageviews a month | Eligible | $40 |
| Mediavine | $5,000 USD a year in ad revenue | This traffic is still about 94% short of the published bar for Mediavine. | $64 |
| Raptive | 25,000 pageviews a month | This traffic is still about 60% short of the published bar for Raptive. | $68 |
This traffic clears the bar for Monumetric. Moving from AdSense to Monumetric would lift a general site from about $27 to about $40 a month.
Where your readers live
General niche on AdSense, 10,000 pageviews, three audience splits.
| Monthly | |
|---|---|
| Emerging-market lean | $17 |
| Balanced global mix | $27 |
| Tier 1 lean | $39 |
The same 10,000 pageviews earn about $17 a month with a mostly emerging-market audience and about $39 with a mostly Tier 1 one, a difference of about 2.4 times.
What layout does to the same traffic
General niche on AdSense at 10,000 pageviews. Each row changes one setting from the reference layout.
| Setting | Monthly |
|---|---|
| 2 ads per page | $19 |
| 3 ads per page | $23 |
| 4 ads per page | $27 |
| 5 ads per page | $30 |
| 6 ads per page | $33 |
| 40% viewability | $18 |
| 60% viewability | $27 |
| 80% viewability | $35 |
Going from two ads a page to five moves the estimate from $19 to $30 a month, but the gain per extra unit shrinks, and lifting viewability from 40% to 80% adds about $18 on its own.
Month by month at 10,000 pageviews
General niche on AdSense, monthly earnings with the seasonal price index applied and traffic held level.
| Month | Monthly |
|---|---|
| January | $21 |
| February | $23 |
| March | $25 |
| April | $25 |
| May | $26 |
| June | $25 |
| July | $24 |
| August | $25 |
| September | $27 |
| October | $29 |
| November | $33 |
| December | $36 |
With traffic held level, December pays about $36 and January about $21, so plan for a weaker first quarter.
At about $0.89 a day on AdSense, a general site this size reaches the $100 payment threshold in roughly 113 days.
Growing to 25,000 pageviews would take the general-site AdSense estimate to about $66 a month.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
How much do 10,000 pageviews pay on AdSense?
About $22 to $63 a month in our tables depending on niche, with a general-interest site near $27. Readers in the US, UK, Canada and Australia push it up; mostly Tier 3 traffic pulls it down.
Can a site with 10,000 monthly pageviews join Mediavine or Raptive?
Mediavine asks for about $5,000 in annual ad revenue and Raptive for about 25,000 monthly pageviews. This traffic is below both, so focus on growth and on AdSense for now; Journey by Mediavine takes sites with 1,000 Tier 1 sessions a month.
How much is that over a year?
For a general site on AdSense about $319 across twelve months with the seasonal index applied, before any traffic growth.